LeBron, the Man Who Would Be King of All Media, going to Miami?

EDITORIAL: Turn off the TV. Party's over. Accounts this morning say LeBron James is bound for South Beach to join Dwyane Wade, Chris Bosh and guys pulled from the stands. Pat Riley sticks it to N.Y. again.

CLIFFVIEWPILOT.COM illustration (Jerry DeMarco)

The most coveted free agent in history is scheduled to "announce" his choice live tonight on ESPN. The show will be telecast from the Boys & Girls Club in Greenwich, Conn., a three-pointer from the Knicks' training facility in Greenburgh. N.Y.

According to ESPN, the tattooed narcissist -- who calls himself "King" --will announce his decision within the first 10 minutes of the program, which begins at 9. That means 50 minutes of infommercial and as much plugging for its other programs as the network can fit.

If it's possible, this actually gives reality TV a bad name.

Jim Gray will conduct the interview. According to ESPN, Gray was handpicked by Team LeBron, same as Ahmad Rashad was Michael Jordan's mouthpiece.

James will also be interviewed, via satellite, by “PTI” co-host Michael Wilbon.

If only they'd decided to interview Jordan instead. Or any number of class acts who've played the game. I'd bet Kareem or Doctor J would have plenty to say. Does Barkley find any of this trrrrrble or hrrrrrble? Does he think a bird in the hand is worth D'Wade and C'Bosch?

The right thing to do, as Mitch Albom, Dave D'Alessandro and others have said, is to stay in Cleveland, which has done so much for him -- not counting the fact they fired the coach AND general manager and tossed $120 million at him — $30 million more than any other team can drop in the proverbial bucket.

I used to think this kid was cool. Now I think it's time to renew the Knicks/Heat rivaly.

"Wisdom is the principal thing; therefore get wisdom: and with all thy getting get understanding." (King James Bible)

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